Welcome to WAWA
Welcome to the West Atlanta Watershed Alliance (WAWA) Media & Communications page. This resource hub is designed to support journalists, partners, collaborators, and content creators with accurate, up‑to‑date information and approved assets to ensure consistent representation of our organization, mission, and impact.
Boilerplate Language
West Atlanta Watershed Alliance (WAWA) is a community-based environmental justice organization dedicated to protecting, stewarding, and restoring the Proctor Creek watershed while advancing environmental education, outdoor recreation, and equitable access to nature. Headquartered at the Outdoor Activity Center (OAC) in West Atlanta, WAWA works with residents, youth, artists, scientists, and partners to build healthy ecosystems and thriving communities.
Founded in 1998, WAWA has grown into a regional leader in urban watershed stewardship, youth engagement, and community-centered conservation. Our work centers the lived experiences and leadership of historically Black neighborhoods impacted by environmental harm, while celebrating culture, creativity, and collective action.
Headquarters: Outdoor Activity Center (OAC), West Atlanta 1442 Richland Road SW, Atlanta, GA 30310
Our Mission
To engage, empower, and educate communities to protect and restore the Proctor Creek watershed through stewardship, education, advocacy, and access to nature.
Organizational Naming & Usage Guidelines
To ensure clarity and consistency, please use the following standards when referring to our organization:
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First reference: West Atlanta Watershed Alliance
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Subsequent references: WAWA
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Avoid: Adding “the” before West Atlanta Watershed Alliance unless grammatically necessary
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Not interchangeable with: Outdoor Activity Center (OAC). The OAC is a program site and headquarters of WAWA, not a separate organization.
Correct examples:
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West Atlanta Watershed Alliance hosts stewardship programs year-round.
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WAWA is headquartered at the Outdoor Activity Center.
Incorrect examples:
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The WAWA Organization
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Outdoor Activity Center (when referring to WAWA as a whole)
The Outdoor Activity Center
Headquarters for West Atlanta Watershed Alliance
West Atlanta Watershed Alliance is proudly celebrating the 50th Anniversary of the Outdoor Activity Center (OAC)—a cornerstone of environmental education, outdoor recreation, and community gathering in West Atlanta.
Established in 1976, the OAC has served generations of Atlanta residents as a space for learning, healing, creativity, and connection to nature. As WAWA’s headquarters, the OAC continues to anchor our work in watershed stewardship, youth programming, arts-based engagement, and environmental justice.
When referencing the OAC anniversary, please include:
The Outdoor Activity Center, headquarters of West Atlanta Watershed Alliance, celebrates 50 years of immersive, community-centered environmental education in West Atlanta.
Mandatory Land Acknowledgement
The following land acknowledgement must be included in all formal communications, publications, event programs, and press materials produced in partnership with or referencing West Atlanta Watershed Alliance and/or the Outdoor Activity Center:
West Atlanta Watershed Alliance acknowledges that we operate on the traditional and ancestral homelands of the Muscogee (Creek) Nation. We honor their enduring relationship to this land, waterways, and ecosystems, and recognize the ongoing responsibility to steward this place with respect, accountability, and care.
Media Assets & Logos
Approved brand assets are available for download and use by media and partners.
Available assets include:
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WAWA primary logo (color)
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WAWA logo (black & white)
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Outdoor Activity Center 50th Anniversary logo
Usage requirements:
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Logos may not be altered, stretched, recolored, or modified
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Maintain clear space around logos
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Assets may only be used in connection with approved or factual references to WAWA
Need Something Else?
If you don’t see what you need, or require custom assets, messaging support, or fact-checking, please reach out to our communications team. We’re happy to collaborate to ensure stories about our work are accurate, respectful, and impactful.